This says it better than I can:
And the official snack food of PSU Track Alumni Golf is Doritos. Why, you ask? Because I said so. So, shut up and enjoy the neon orange crisp of the gods. And we have Walt Disney (and a few others) to thank for our cheesy delights.
In 1955, not long after Disneyland opened in Anaheim, California, the Frito-Lay snack company opened "Casa de Fritos," a Mexican-style restaurant in Disneyland's Frontierland. Casa de Fritos got its tortillas from Alex Foods, a local tortilla factory.One day, a salesman from Alex Foods noticed that Casa de Fritos was dumping stale tortillas in the trash. He gave the kitchen a tip: instead of trashing the stale tortillas, cut them up and fry them.
Some time later, Archibald Clark West, a marketing executive for Frito-Lay, stops by Casa de Fritos and encounters the repurposed snack. He falls in love with them, contracts Alex Foods to produce them, and in 1964 the Dorito is born.
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